Our consultants have advanced technical degrees and a minimum of 5 years real-world experience. The experience sets include financial services, credit risk, telecom, hospitality, retail and e-commerce, so we can match the right knowledge base and skill set to work with you.

Custom Analytics

Do you know who your most profitable customers are? Do you understand what makes them tick? Knowing the answers to these questions can help you take care of your best customers and find more like them. This is only one example of the analytical work Absolute Values can provide to you.

Your business needs are unique to you. You can’t buy an off-the-shelf piece of software to answer all of your important questions like:

• What marketing channel works best for which customers?
• How often and how much are my customers buying (RFM)?
• What types of products are my most profitable customers purchasing?
• What is the profile of my best customer? My average customer?
• Which additional products are my current customer most likely to buy?
• Who is most likely to respond to an offer AND become an active customer (two-stage model)?

The chart above illustrates some results from profiling “best” customers. As compared with the average, the best customers are more likely to be married homeowners with no children and higher than average income. This information can be used to target relevant messaging to those customers you most likely wish to retain.

Absolute Values can help answer these and other questions for you. Our consultants bring more than 15 years of multi-industry experience to your team. Just let us know what your needs are - We can design a solution for you TODAY.

Predictive Modeling

Don’t have the skill set in-house to build your models? Don’t have enough work for a full-time modeler? Let Absolute Values help. We can be your as-needed modeling department.

Logistic Regression models allow you to rank order your customer/prospect base. Now you’ll know which customers/prospects are:

• Most likely to respond
• Most likely to leave
• Most likely to pay
• Most likely to buy

This knowledge will help you:

• Market to the right customers/prospects
• Target offers by population subsets
• Maximize your marketing dollars
• Minimize your risk
• Limit defection
• Increase sales
• Improve your bottom line

Logistic regression models are a tried and true methodology. Of course there are other methodologies available. But in the hands of an experienced modeler, nothing has been proven better than logistic regression. It is understandable and explainable – must haves in today’s corporate environment.

Absolute Values has taken years of model-building expertise and developed proprietary SAS code that uses artificial intelligence (AI) to mimic expert decision-making. This AI enables faster and more consistent model development. So you’ll get your model sooner. Which means you’ll see bottom line results faster.

Model Performance Monitoring

Are your current models working? Has your model performance degraded over time? Is it time to rebuild – or just refresh – your current model? Could you improve results by moving to a segmented modeling approach? You need to know the answers to these questions. If you don’t, Absolute Values can help.

Models don’t last forever. They have a limited shelf life — rarely lasting more than two years. They often last much less. Some of the factors that can impact your model’s effectiveness over time are:

• Economic environment
• Changing business rules
• Creative variations
• Offer variations
• List exhaustion
• Changing Demographics

The graph illustrates monitoring of model performance for 3 successive acquisition campaigns. “Development” shows the performance of the development sample on the original campaign at the time of model construction. “Campaign 1” results are similar to what was seen for the development sample, as expected. However, “Campaign 2” results have degraded: there is lower response among than the upper deciles (Deciles 1 through 4) and higher response among the lower deciles (Deciles 7 thorough 10). By “Campaign 3”, model performance has flattened and demonstrates a need to rebuild the model.

Absolute Values can provide a monitoring solution that will give you the peace of mind that your model is working appropriately. And let you know when it’s time to re-build.